Merchant account supports a trader or retailer in accepting credit cards and offering credit card processing service to the customer. This account enables all size of business whether large or small to offer credit card benefits to customers or buyers and is setup only after approval from merchant account service providers or banks.
Credit card processing is transaction of cash via credit card account of a purchaser within seconds of swiping the card through credit card processing equipment. Credit cards have become a powerful financial tool for customers across the world. Fact that the credit card processing service releases the burden of carrying heavy cash, also it allows shopping when the pockets are empty makes credit card processing a desired service for both the buyers and the sellers. Thus, setting up a merchant account does not just assist customers and act as a tool to please them, but also a business benefit for traders who wish to see a remarkable growth and set a good status. A businessman can always earn higher sales and revenue from the credit card processing as compared to those who prefer cash transaction. Did you know that often customers with a credit card service tend to shop more than they wish too? With the financial backup in their pockets you end up cashing on their shopping temptation.
As a retailer or businessman you can opt for two types of merchant accounts. These are as follows:
– OTC (over the counter)
– MOTO ( money-order/telephone)
If you are a small business owner then it is advisable to opt for a ‘over the counter’ merchant account, as it comes with low transaction fees and low risk as compared to ‘money-order/telephone-order’ which takes two steps for processing.
Kinds of business that can benefit from setting up a merchant account are retail store owners, petrol pump owners, restaurants and hotel owners, branded outlet owners and exhibitioners or stall owners at trade fairs. Land based stores, online trade or business, business via telephonic orders are some of the trade or business format that involve implementation of merchant account.
In simple words merchant account is like permission from bank that provides a trader or businessman with credit card processing services and facilities.
Credit card processing is the technology that benefits without a doubt but to utilize the service you need to set up a merchant account. It is advisable that you find out about various banks or merchant account providing such facility; also do not forget to inquire about the basic details and fee charges for setting up a merchant account.
Once an account is created you are ready to treat your customer with credit card processing privileges. You can always attract customers to shop with you with their credit card. If you are someone who has business on internet then by setting up a merchant account will help you trade via credit card transaction.
Once you are a credit card processing provider, you are also a safe transaction provider for your customers, as credit card processing does not just mean easy shopping but also safe shopping.